What is S.W.I.D.?

S.leep W.hen I.’m D.ead Lifestyle Company 
SWID CO isn’t just a clothing brand — it’s a lifestyle. We’re built for the ones who say yes to the boat day, exploring the outdoors, those last-minute plans, early sunrises, and late nights. SWID stands for Sleep When I’m Dead — because life’s too short to miss out on the moments that make it unforgettable.